If you don’t follow a comprehensive SEO checklist, your site will struggle to rank for competitive terms. So, let’s check the comprehensive SEO checklist that you should follow to get the best result.

Set Up Google Search Console and Bing Webmaster Tools

Google Search Console is an important tool that provides you with invaluable insights into your site’s performance and a wealth of data that you can use to boost the organic visibility and traffic of your site. Bing Webmaster Tools is the equivalent platform, just providing data and insights for their search engine.

Set Up Google Analytics

Google Analytics is a free analytics tool that enables you to view data and insights about the number of visitors to your site, their identity, and how they are engaging with it.

Install and Configure An SEO Plugin (If You Are Using WordPress)

If you are using WordPress as your CMS, you should install and configure an SEO plugin to provide the functionality and features that you would need to optimize your site properly.

Generate and Submit A Sitemap

A sitemap is created to help search engines decide which pages should be crawled and which the canonical version of each is. You will usually find your site’s sitemap at https://www.domain.com/sitemap.xml

Create a Robots.txt File

The robots.txt file of your website tells search engine crawlers about the pages and files that web crawlers can or can’t request from your site. It can prevent certain sections of your site from being crawled that you want to de-index and stops it showing on Google. You can find your site’s robots.txt file at https://www.domain.com/robots.txt

If you think you will not opt for SEO with a website redesign, it can affect your ranking greatly. SEO can affect a website redesign in two ways. It can impact your website traffic and sales. So, if you want to increase your traffic and sales, doing SEO while redesigning your website is a must.

With SEO, you can optimize your site for both people and search engines. It also helps your potential customers to find you through search engines like Google, Yahoo, and Bing.

In terms of redesigning your website, you need to start from the beginning, and your previous SEO work gets damaged. This might lead to a lower ranking in the search results since your site will not appear in the search engines on relevant searches.

Four main reasons to do SEO while redesigning a website is –

• Receive a great return on your redesign
• Preserve any existing optimization
• Get SEO built-in to your design
• Create a launchpad for success

Incorporating SEO in your redesign helps to gear up your site for success. You should update your site and include SEO to make it easier for people to find your website, visit it, purchase your products, or contact the team.

The existence of every business depends on sales, and in today’s highly competitive marketplace, it needs a strong digital presence to make money or earn revenue. You might think that using social media is the best way to make a strong digital presence. However, being active on social media is not everything. Facebook, Instagram, Twitter, and other social media platforms can give you a reputation, but they don’t really matter when it comes to ranking your site high. You can rank on Google only with professional SEO services.

Now the question is, why ranking on Google is important. There are two major reasons you should consider Google for promoting your business online.

Google is the highest-trafficked search engine in the world. So, getting even a fraction of Google’s traffic can make your business with high revenue.

Your SEO optimized content can stay on top as long as it is relevant. Your Facebook post will show up in a feed for a couple of hours, or tweet might be skipped by the viewers. On the other hand, a post on Google can remain on top for months or even for years, as long as it is relevant. You can make your content relevant to the proper search engine optimization process.

So, now we know why SEO is important to make money for your business. Just hire the right SEO professional to ensure maximum footfall on your site.

Every business, be it big or small, wants to lead the industry. However, the way to achieve its goal of being the industry leader is not smooth. They have to pass multiple obstacles in the name of competitors. Also, you need to be Google’s favorite to become a brand. The easiest way to fulfill your dream is by hiring the right SEO company. To choose the best SEO company, every business needs to consider its reputation, transparency, affordability, and customer feedback.

If you are looking for the right SEO company, make sure it has the potential to make Google fall in love with your business. Remember, your business is unique, so the plan and strategy for SEO must be tailor-made according to your business needs. A quality SEO company prepares custom made plans depending on your requirements and your budget and ensures you achieve the best possible results.

Your business must have some unique requirements to meet the standard of the highly competitive marketplace. Make sure the company, you consider choosing, provides you with insight into how organic and local SEO works. They should have extensive knowledge about different SEO factors that work together to bring the best results.

Don’t forget to consider an agency that practices only white-hat SEO to deliver the best ROI for your business legally. This might take longer to bring the best result, but it will be long-lasting.

Do you know if you run your website’s search engine optimization (SEO) and pay-per-click (PPC) campaigns together, you attract additional visitors, increase your leads, or boost your revenue more than your expectation?

While SEO is the process in which you can improve your website to rank better in searches for targeted keywords or phrases, PPC, or pay-per-click advertising, refers to the advertising you see at the top and along the sides of searches on Google, Bing, and Yahoo!

What works for PPC often works for SEO. You would get a great idea of how to create title tags, meta descriptions, and page content for the pages to rank higher organically by determining which PPC ads result in the most conversions. The benefit of using PPC ads to test page attributes is the immediacy of the results.

When SEO and PPC work together, you

• Experience increased search engine presence
• Recover missed search engine links
• Get an opportunity to reach previous visitors with remarketing campaigns
• Can try on new keywords for SEO
• Get more data for smarter decision making

So, if you want to ensure a great online presence for your website, you can hire an efficient digital marketing partner that can run an effective PPC campaign and take all the advantage of it to improve the organic search rankings.

The meta description in HTML is the 160-character snippet that is used to summarize the content of a web page. Search engines might use these snippets in search results to make visitors understand what the page is about before they click on it.

In short, a meta description is an attribute within your meta tags that help describe your page. This snippet of text may appear in the SERPs under your headline. However, sometimes, search engines pull a snippet of text from the main body copy of the page instead of the meta description.

To find the SEO meta description on any web page, you have to right-click on the page and select “view source” or “view page source”:

Why SEO meta description matters

Meta description tags have a significant impact on your search engine optimization efforts. The most important reason to add meta description is – your meta description acts as “organic ad text.” That means when your ad ranks for a keyword, the search engines will show the meta description as a summary of the page when your potential visitors look for a relevant service. This makes the meta description as important as ad text.

A compelling meta description can improve the click-through rate of your organic search results. That means more and more people can find your page in the search results, and they actually click through and land on your site. So, even if your ranking stays the same, you get more traffic to your site! This can help you boost up your revenue.

Every business owner wants to get more customers to their website. And this is the reason they hire an SEO provider, who can execute the optimization process for them. Time and again, all businesses want to secure the #1 position in the Google Search results, and sometimes, they spend millions to get the position within a few days.

But the truth is, there is no shortcut to SEO, and the expectation of achieving the top position in such a small amount of time is absurd. Remember, SEO is a continuous process and the effects of the best SEO practices take time. However, they’re worth the wait.

Four most crucial factors are taken into consideration when comes to doing SEO. They are – Keywords, domain, location, and content.
When it comes to SEO, most people think it only has to do with keywords, but the other three factors are just as important as keywords to search engine success. Keywords refer to the words users put on the search engines to find what they want. Considering all the factors, running a successful SEO indeed takes time.

It is important to know that the variety of factors that influence SEO does not have a set formula. There is really no way to tell how long a website will take to boost its rankings. Some websites may see an improvement in as little as three months, but that doesn’t mean the job is finished. It is a continuous process, you have to keep on upgrading your SEO strategy to rank high and hold the position.

When it comes to generating traffic online, both SEO and PPC play a crucial role. While SEO is planned for long term success, PPC can be described as a short-term fix. We have shared below just a few reasons why SEO is better than PPC.

• Reliability
  People tend to trust organic listings more than paid ads. According to the statistics from SERPs behavior studies, 77% of search users choose organic over paid listing when searching, 67% choose organic search when purchasing.
• Appealing
  The organic searches are more appealing than the paid ads. People click on organic search 8.5 times more than the paid search results.
• Durability
  SEO takes time to show you results, and the results are long-lasting. So, in case of SEO, it gives a more long-lasting visit to your site than PPC.
• Cost-effectiveness
  Unlike paid search, the traffic from organic search is free. There is no cost per conversion, no cost per click, or no cost per impression. That is the reason SEO has always been the most popular option for small businesses.
• Wide visibility
  While PPC can only be visible in one search engine, SEO can enable you to be visible on different search engines like yahoo, Bing, Google, etc.
• Traffic gathering power
  SEO can bring 85% more traffic than PPC. Since SEO is a continuous process, it keeps on attracting visitors to your site. On the other hand, PPC is a one-time process, and you have to invest again to continue the process.

To rank your site high, you need to make sure your website is SEO-friendly. To understand how SEO friendly is your website, you can check if your webpage URLs are SEO friendly or not. To make your webpage links SEO friendly, you should include keywords relevant to the page’s topic. There should not be any spaces and special characters, like underscores. You can use hyphens or dashes instead of underscores. Google treats hyphens as separators between words in a URL.

Don’t use parameters or avoid them as much as you can since they make URLs less inviting for users to click or share. If your website is new and is not yet indexed, you can replace the underscores with hyphens. Also, you can redirect those URLs with the links that use hyphens. However, if your website is already ranking well, you don’t need to change anything.

You can find several free online websites where you can put your webpage links and check how SEO-friendly they are.

To understand how much SEO friendly your website is, you can

• Follow the website analysis report.
• Use an SEO checker to get a complete list of errors.
• Check the site speed that impacts your conversion rate.
• Analyze the SEO audit report.
• Use a backlink checker to track your domain score.

An SEO-friendly website is a website that the search engines can easily find. If you have an SEO-friendly website, Google can easily crawl and understand the structure and its content.

The most important features of an SEO-friendly website are –

• Unique titles and descriptions for all pages
• Well formatted URLs
• Fast loading web pages
• Includes images that are optimized for search engines
• Unique content
• Meaningful structure including header, footer, breadcrumb menu, well-formatted text, page title, and author information.

Why choose an SEO-friendly website?

With an SEO friendly website, you can –

• Increase organic traffic – With an SEO friendly website, you get more traffic from search engines as it is likely to run higher in the SERPs (search engine results pages).
• Experience a more user-friendly website – SEO is not only for search engines but also for users. By applying the principles of SEO to your website, you can enhance the user experience.
• Enjoy a more budget-friendly way of marketing – The best part of designing an SEO friendly website is, it drives traffic 24/7 without spending money on PPC or other paid advertising.
• Experience enhanced brand credibility – Users are more likely to trust businesses that appear on the first page in the search results. An SEO friendly website promotes your brand and boosts its identity.
• Understand what your customers want – With effective SEO, you can drive quality traffic and analyze their behavior, like how they enter your website, what they click, how long they spend on a particular page, etc. In short, it is a great way to understand your customers’ behavior and requirements.