Author Archive

How Website Design Can Make or Break the SEO for Startups?

February 2nd, 2022 | Blog, SEO, Website Design 2nd, February at 6:39 PM

When it comes to SEO or search engine optimization, we mostly think about keywords, meta descriptions, and search engines. Sometimes, SEO individuals consider content marketing to improve their SEO efforts, but very few people prioritize website design to improve their SEO strategy. However, the truth is website design plays a crucial role to make or break your business, especially if you are a startup.

Designing your website well can impact how high you rank in Google searches. It also has a vital role in transforming your visitors into customers. So, not revamping your website and making the design SEO friendly can be missed opportunity for you. This means every startup business needs a professionally designed website if its SEO strategy is successful.

Gone are the days when business owners had to invest their time and labor in their business; now, they have an entirely new aspect: their online bottom-line. In today’s cut-throat competition, websites are one of the most significant revenue-generating channels out there. However, a site can be effective only if it is visible. But if a website is not appealing (customer-friendly), it fails to draw customers’ attention, and therefore, the customer retention rate increases.

Why Is Website Design Crucial to Startup SEO?

To simply put, SEO-friendly website design is the way to draw traffic and transform them into potential customers for a startup. It is an organic way to make a startup’s website design as effective as possible. That brings us to how a website design can really make or break SEO for startups.

  • The design determines or leaves a significant impact on how your site ranks in search engines. The more your website has an SEO-friendly website, the better it is to rank your site high. Website design also impacts your site visitor’s response as well. After all, first impression matters and no one will look at a poorly designed website.
  • A good website has much more to do than just convince the visitors. Remember, you don’t need fancy or creative designs to draw your audience’s attention. Experts recommend a simple professional design that ensures a user-friendly and easy navigation option, and of course, the design is relevant to your business.
  • With high-quality and relevant content, you have the power to convince the audience for a revisit. People often misinterpret that adding trending effects to their designs can bring a difference. But the truth is, you should always get your website design done based on the marketing strategies.
  • Effects such as sliders and parallax are trending, but these elements only distract the reader and decrease the client retention rates. Also, these effects need additional codes, which slow down the website. So, avoiding these effects can be wise.

With a website design in mind and how it can affect SEO, let’s take a look at what you should consider as a startup while designing a website so that it can pair with SEO and meet your expectation.

Take a Streamlined Approach to Website Design

The best way to ensure that your site is just what it needs to be is to partner with an SEO company on a streamlined website design. Startups especially may not need an overly complicated website design, as they are just starting. The simpler the design is, the more effective it is for you. A streamlined design will work well for your site visitors by offering them an easy-to-navigate site that will get them to the information, products, or services they are looking for.

Quick Load Times Make a Difference

The next thing to consider is the load time. Tied directly to things like a streamlined approach, a startup website with quick loading times, and effective SEO can help rank your site higher and keep people on your site longer. A visitor will never spend more than 3 to 4 seconds visiting your site and getting information about your business. If your site takes more time, they lose interest and click off your site. Having a streamlined and straightforward website design can help to improve overall load times.

Have a Focus on the Mobile Experience

According to research in the third quarter of 2021, more than 47.74% of web traffic in the United States alone came from mobile devices. So, a startup must consider a mobile-friendly approach to their websites so that they can open on any device quickly. In short, the website design should be accessible on all devices, including mobile devices like smartphones and tablets. With an optimized mobile website design, you can create an exceptionally appealing website that draws visitors’ attention and enhance their interest. Since they can access your site from their smartphone or tablet, they can search and find information about your business any time they want. Presenting visitors with a standout browsing experience makes a difference. Google also declares its algorithm ranking using a mobile-first indexing approach to rank sites. This means that Google uses the mobile version of any website to index and rank websites.

Make Use of Concise Calls to Action

Lastly, to make sure that a startup’s website design makes the most of the SEO, incorporate concise and meaningful calls to action. SEO does the work of getting visitors onto the website itself, but keeping them there is another part of the customer experience. Your SEO efforts can place your page in front of the right audience and convince people to visit your website, but that’s just the start of your audience’s customer journey. With a concise Calls to Action, a visitor gets an idea of what they will get on the particular page, what action to take next, whether signing up for a webinar, buying a product, downloading a freebie, or something else. And your visitors can’t do any of that without clicking at least one button.

A call to action should communicate something valuable or important to the customer. This can range from signing up for an email list, finding their way to helpful information, or providing a free download of some kind. A CTA is simply a way to take action and increase your revenue.

There is no denying the fact that Calls to Action play a crucial role. However, don’t get too crazy with the design of your CTAs. It is never recommended to use flashy colors or cheap effects to make your CTAs stand out. Remember, doing this can hurt your conversions because it crushes your credibility. Good website design uses fonts, colors, and visuals tailored to the content and audience, enhancing the visitors’ experience and encouraging them to take action.

Never stop improving

Last but not least, there is no word like “perfect” when it comes to creativity. Website design is much more than aesthetics. It encompasses everything from site structure to usability and other factors, so it significantly impacts your website’s SEO success. So, you should always upgrade your knowledge and increase your thirst for improving your website. Remember, there is always room for improvement. So, track your website’s performance and make changes when necessary.

If you are a startup and want to improve your business and run it successfully online, you can consult with an expert at Web Digital IT Services.

What are SEO Backlinks?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:34 PM

Backlinks, also known as incoming links or inbound links or one-way links, are the links from one website to page from another website. These backlinks are considered as Votes for a specific page. Search engines prioritize the pages with a higher number of backlinks and rank them high on relevant search terms.

The Importance of Backlinks

Backlinks are the votes from other websites. The search engines consider these votes to understand the content is valuable, credible, and useful. The more votes you get, the higher rank you achieve. Backlinks create the foundation of Google’s original algorithm or PageRank.

Since the beginning, Google has made thousands of changes to its algorithm with every update, but backlinks remain a key ranking signal. Google has also confirmed that backlinks are one of their three most important search engine ranking factors.

What Types of Backlinks are Valuable

Not all backlinks have the same importance in ranking a website high. In simpler terms, only high-quality backlinks count. A single quality backlink is more powerful than one thousand quality backlinks. As it turns out, high-quality backlinks can be a great way to help you rank higher.

The valuable backlinks are those that:

  • Come from trusted high authority sites,
  • Include your target keywords in the link’s Anchor text
  • Come from a site or page relevant to your site

What is SEO and How It Works?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:31 PM

How Can SEO Management Services Improve Your Online Presence?

SEO is an acronym that stands for Search Engine Optimization. It is the process of optimizing your website to get organic or un-paid traffic from the SERPs.

In simpler words, SEO is the process of getting traffic from the free, editorial, organic, or natural search results on the search engines. The purpose of SEO is to improve the visibility of the website in the local and organic search results.

Though the meaning of SEO seems complex due to several factors, it can greatly impact your ranking. The process of SEO is quite easier.

Google and other search engines always strive to offer the best services to their users. That means, their main aim is to deliver results on the search engine pages that are relevant to searchers’ search terms and of high quality.

To do this, search engines scan and crawl multiple websites to better understand what the site is about. This helps them to display more relevant results to those who are searching for certain topics or keywords. Search engines also scan the whole website to decide how easy it is to navigate and read, and reward user-friendly sites with higher rankings on the SERPs.

Through search engine optimization, businesses can rank their site high on the search engines for relevant keywords and phrases. By optimizing your web pages or blogs, you might get the top results on relevant searches.

How to SEO your website?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:25 PM

When it comes to search engine optimization for a new website, businesses can be overwhelmed due to less information. If they don’t get help from an experienced SEO consultant, they can do nothing much for their businesses.

If you want to start SEO for your website, you can follow some easy things. They are –

On-Site SEO Basics

The most important elements for search engine optimization happen on your own website. You must have heard about link building, but link building alone is not enough without good on-site search optimization. Some most important on-site optimization elements that you should put to each of your website’s main page are –

  • The Title Tag

    The title tags help the search engines understand what the pages are about. It should have 70 characters or less including your brand name and keywords.

  • Meta Description

    The meta description gives a brief insight into what your page is about. Whether meta description can directly take part in your ranking factor or not is still a confusion. However, it is still a great way to let the human audience know about the page and enhance engagement.

    Apart from this, the other on-page SEO elements that you need to know about are –

    • Internal links
    • Header tags
    • Bolder Text
    • Image Name and ALT tags

Off-Page Optimization

Off-page optimization is all about link building. There are a lot of ways to get links. You can achieve

  • Organic links (links that you don’t have to ask for)
  • White-hat links (these are high-quality links)
  • Black-hat (the spammy and low-quality link)

Always strive for high-quality organic links for doing great SEO.

What are the SEO Services?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:20 PM

SEO services are the services typically offered by an SEO agency that helps your company succeed in search engine optimization. If you want your business to increase its visibility in the search results, all you need to do is to hire SEO services from a professional SEO agency.

SEO services that SEO agencies offer

Google and other search engine algorithms have gone through numerous updates and innovations. This is why SEO companies offer specialized SEO services that help businesses to succeed. When you hire a professional SEO company, you get the following SEO services that help your business rank high in the search engines.

  • SEO Audit

    With an SEO audit, your service provider gets to know the current SEO strategy of your business. If you don’t have an SEO strategy, they make one that meets all the requirements to improve your rank. Without an SEO audit, it is almost impossible to learn about your business and its strategy.

  • Competitor analysis

    Competitor analysis is another important SEO service that your agency provides. With the right competitor analysis tool, your agency gets to know about your competitors and their strength and weakness. This helps them to make the right SEO strategy.

  • Custom Strategy

    With a tailor-made SEO strategy, you can achieve the desired ranking on the search engines. The cookie-cutter strategy can never give you the success that your business deserves.

Apart from the above, a quality SEO company also offers off-page optimization, on-page optimization, monthly reports, and progressive optimization services.

What are SEO Strategies?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:14 PM

SEO strategy, also known as SEO approach or search engine optimization strategy, is the process of planning, outlining, and implementing steps to improve your search rankings. In simpler words, it is the process that you should follow to get more traffic and boost your rank high.

SEO can be complicated and in some cases, it can also be overcomplicated. Only with an effective SEO strategy, you can make the complicated process simpler. The SEO strategy works as the pillar that maintains the reputation of your business.

The four pillars of an effective SEO strategy:

  • Technical SEO

    It is about how well your content can be crawled and indexed. If you are a small business owner and running a WordPress site, technical SEO should be something that you can check off. In fact, if you have a large website with thousands of pages, technical SEO becomes more important for you.

  • On-Site SEO Optimization

    When optimizing your site, invest time to understand your customers. If you are a local business, local SEO is more important for you. Consider the keyword research, page titles, meta description, good user-experience, content optimization, strong call-to-action, and structured data markup when it comes to on-page optimization.

  • Content

    Your content tells everything. Your prospects get to know what you do, where you do, and how they can benefit from your business. Therefore, ensure you optimize all your content across the entire customer journey, and determine whether content marketing via organic search is a good fit for your business or not.

  • Off-Site Authority Building

    Building your authority is where all SEO rivers run. Off-page authority building involves link building. They are a vital element in developing a strong organic ranking. When you are making a strategy for link building, make sure you are building the kind of real links that make sense and satisfy the qualitative and punitive arts of the algorithm.

What is an SEO Company?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:08 PM

An SEO company is an agency or entity that helps businesses to improve their visibility online by providing search engine optimization services. The better you optimize your site for the search engines, the higher it will rank in the search results. This is exactly what an SEO company does.

The best SEO companies will treat your website as if it is their own. They help you make the right decision about your site’s SEO and maximize the return on investment and help your business to meet its overall goals.

Benefits of Hiring an SEO Company

Hiring SEO professionals can help your business flourish by optimizing your site for the search engines. They help your business improve your search engine rankings. By using the most up-to-date tools and strategies, the SEO agency improves your website to make it look more attractive to search engines like Google.

They will identify what changes your business can make to your site design and content and will help you to improve your ranking in the search results.

You get quality traffic only with the help of an SEO company. Getting traffic can be nothing if it does not bring leads. The more relevant traffic you bring to your site, the more chances of conversions increase. This is exactly what an SEO company does for you. People rely on the businesses that appear on the top in the organic search results. Only a professional SEO Company can do it for you by maintaining the white hat strategy.

What is SEO On-Page?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:05 PM

On-page SEO or SEO on-page is the process of optimizing web pages to rank them higher and earn more relevant traffic in the search engines. Unlike Off-page SEO, on-page refers to both the content and HTML source code of a page that can be optimized. There are no links and other external signals associated with on-page SEO.

On-Page Ranking Factors

On-page ranking factors have a great impact on your page’s ability to rank if optimized properly. The biggest on-page factors that impact the search engine rankings are –

Content of a Page

The content of a page helps to rank your page in the search results. It is something that users can find when they land on your site, and it is extremely important to the search engines. Therefore, creating quality content is important. From an SEO perspective, all good content has two main attributes – they must supply a demand, and they must be linkable.

Your content might be a video, an image, a sound, or a text. It does not matter in which form your content is, it must supply a demand to be good content. If the content does not supply a demand, or if it is not linkable, the search engines will not consider it to be rankable.

Title Tags

The second most important on-page factor for SEO is the title tag. The title tags help the search engines understand what the pages are about.

URL

Along with smart internal linking, SEOs need to make sure that the category hierarchy of the given website is reflected in URLs. This URL clearly shows the hierarchy of the information on the page.

What is SEO Off-Page?

February 2nd, 2022 | Blog, SEO 2nd, February at 6:00 PM

Off-page SEO, also known as off-site SEO, refers to actions taken outside of your own website to impact your rankings within the SERPs.

Off-page SEO is the process that doesn’t happen directly on your website. When you optimize your website, it is called on-page SEO. On-page SEO includes things like site-structure, content, and speed optimizations. Off-page SEO includes link building, social media, and local SEO. While on-page optimization happens within the site, off-page SEO happens outside of the site. If you leave a comment for another blog or write a guest post, you are doing off-page promotion.

In simple words, off-page SEO is about generating traffic to your site and flourishing your business the way you want. If your business is locally oriented, local SEO is a must. For local SEO, off-page SEO plays the most crucial role.

Why does off-page SEO matter?

When it comes to deciding which web pages need to rank higher, Google considers many off-page SEO factors. And this is the reason you cannot rank high with the content alone.

Since the search algorithms and ranking factors are constantly changing, the general consent within the SEO community is – trustworthiness, relevance, and authority that can be done only with an effective off-page SEO. This is why off-page SEO plays a major role in the page’s ability to rank.

Off-page SEO is mainly strategized on human behavior. Be it link-related off-page SEO or non-link related off-page SEO, it matters directly or indirectly when it comes to ranking your site high in the search results.

How can I do SEO for my website?

February 2nd, 2022 | Blog, SEO 2nd, February at 5:52 PM

When it comes to doing search engine optimization for a new website, businesses can be overwhelmed due to very little knowledge about it. If they don’t get help from an experienced SEO consultant, they can do nothing much for their businesses.

If you want to start SEO for your website, you can follow some easy things. They are –

On-Site SEO Basics

The most important elements for search engine optimization happen on your own website. You must have heard about link building, but link building alone is not enough without good on-site search optimization. Some most important on-site optimization elements that you should put to each of your website’s main page are –

The title tag:

The title tags help the search engines understand what the pages are about. It should have 70 characters or less including your brand name and keywords.

Meta Description:

The meta description gives a brief insight into what your page is about. Whether meta description can directly take part in your ranking factor or not is still a confusion. However, it is still a great way to let the human audience know about the page and enhance engagement.

Apart from this, the other on-page SEO elements that you need to know about are –

  • Internal links
  • Header tags
  • Bolder Text
  • Image Name and ALT tags

Off-Page Optimization

Off-page optimization is all about link building. There are a lot of ways to get links. You can achieve

  • Organic links (links that you don’t have to ask for)
  • White-hat links (these are high-quality links)
  • Black-hat (the spammy and low-quality link)

Always strive for high-quality organic links for doing great SEO.