What is SEO On-Page?

On-page SEO or SEO on-page is the process of optimizing web pages to rank them higher and earn more relevant traffic in the search engines. Unlike Off-page SEO, on-page refers to both the content and HTML source code of a page that can be optimized. There are no links and other external signals associated with on-page SEO.

On-Page Ranking Factors

On-page ranking factors have a great impact on your page’s ability to rank if optimized properly. The biggest on-page factors that impact the search engine rankings are –

Content of a Page

The content of a page helps to rank your page in the search results. It is something that users can find when they land on your site, and it is extremely important to the search engines. Therefore, creating quality content is important. From an SEO perspective, all good content has two main attributes – they must supply a demand, and they must be linkable.

Your content might be a video, an image, a sound, or a text. It does not matter in which form your content is, it must supply a demand to be good content. If the content does not supply a demand, or if it is not linkable, the search engines will not consider it to be rankable.

Title Tags

The second most important on-page factor for SEO is the title tag. The title tags help the search engines understand what the pages are about.


Along with smart internal linking, SEOs need to make sure that the category hierarchy of the given website is reflected in URLs. This URL clearly shows the hierarchy of the information on the page.