SEO strategy, also known as SEO approach or search engine optimization strategy, is the process of planning, outlining, and implementing steps to improve your search rankings. In simpler words, it is the process that you should follow to get more traffic and boost your rank high.

SEO can be complicated and in some cases, it can also be overcomplicated. Only with an effective SEO strategy, you can make the complicated process simpler. The SEO strategy works as the pillar that maintains the reputation of your business.

The four pillars of an effective SEO strategy:

• Technical SEO

  It is about how well your content can be crawled and indexed. If you are a small business owner and running a WordPress site, technical SEO should be something that you can check off. In fact, if you have a large website with thousands of pages, technical SEO becomes more important for you.

• On-Site SEO Optimization

  When optimizing your site, invest time to understand your customers. If you are a local business, local SEO is more important for you. Consider the keyword research, page titles, meta description, good user-experience, content optimization, strong call-to-action, and structured data markup when it comes to on-page optimization.

• Content

  Your content tells everything. Your prospects get to know what you do, where you do, and how they can benefit from your business. Therefore, ensure you optimize all your content across the entire customer journey, and determine whether content marketing via organic search is a good fit for your business or not.

• Off-Site Authority Building

  Building your authority is where all SEO rivers run. Off-page authority building involves link building. They are a vital element in developing a strong organic ranking. When you are making a strategy for link building, make sure you are building the kind of real links that make sense and satisfy the qualitative and punitive arts of the algorithm.