Off-page SEO, also known as off-site SEO, refers to actions taken outside of your own website to impact your rankings within the SERPs.
Off-page SEO is the process that doesn’t happen directly on your website. When you optimize your website, it is called on-page SEO. On-page SEO includes things like site-structure, content, and speed optimizations. Off-page SEO includes link building, social media, and local SEO. While on-page optimization happens within the site, off-page SEO happens outside of the site. If you leave a comment for another blog or write a guest post, you are doing off-page promotion.
In simple words, off-page SEO is about generating traffic to your site and flourishing your business the way you want. If your business is locally oriented, local SEO is a must. For local SEO, off-page SEO plays the most crucial role.
Why does off-page SEO matter?
When it comes to deciding which web pages need to rank higher, Google considers many off-page SEO factors. And this is the reason you cannot rank high with the content alone.
Since the search algorithms and ranking factors are constantly changing, the general consent within the SEO community is – trustworthiness, relevance, and authority that can be done only with an effective off-page SEO. This is why off-page SEO plays a major role in the page’s ability to rank.
Off-page SEO is mainly strategized on human behavior. Be it link-related off-page SEO or non-link related off-page SEO, it matters directly or indirectly when it comes to ranking your site high in the search results.