If you think you will not opt for SEO with a website redesign, it can affect your ranking greatly. SEO can affect a website redesign in two ways. It can impact your website traffic and sales. So, if you want to increase your traffic and sales, doing SEO while redesigning your website is a must.
With SEO, you can optimize your site for both people and search engines. It also helps your potential customers to find you through search engines like Google, Yahoo, and Bing.
In terms of redesigning your website, you need to start from the beginning, and your previous SEO work gets damaged. This might lead to a lower ranking in the search results since your site will not appear in the search engines on relevant searches.
Four main reasons to do SEO while redesigning a website is –
- Receive a great return on your redesign
- Preserve any existing optimization
- Get SEO built-in to your design
- Create a launchpad for success
Incorporating SEO in your redesign helps to gear up your site for success. You should update your site and include SEO to make it easier for people to find your website, visit it, purchase your products, or contact the team.