How Do SEO and PPC Work Together?

Do you know if you run your website’s search engine optimization (SEO) and pay-per-click (PPC) campaigns together, you attract additional visitors, increase your leads, or boost your revenue more than your expectation?

While SEO is the process in which you can improve your website to rank better in searches for targeted keywords or phrases, PPC, or pay-per-click advertising, refers to the advertising you see at the top and along the sides of searches on Google, Bing, and Yahoo!

What works for PPC often works for SEO. You would get a great idea of how to create title tags, meta descriptions, and page content for the pages to rank higher organically by determining which PPC ads result in the most conversions. The benefit of using PPC ads to test page attributes is the immediacy of the results.

When SEO and PPC work together, you

  • Experience increased search engine presence
  • Recover missed search engine links
  • Get an opportunity to reach previous visitors with remarketing campaigns
  • Can try on new keywords for SEO
  • Get more data for smarter decision making

So, if you want to ensure a great online presence for your website, you can hire an efficient digital marketing partner that can run an effective PPC campaign and take all the advantage of it to improve the organic search rankings.