National SEO is a long-term investment that can distinguish your business from your competitors. Though similar to local SEO, National SEO is mainly aimed at ranking for broad keyword terms rather than ranking for specific geographical terms.
What would a national SEO look like?
With over 90% of people looking for a service or product online, your business needs to be visible in the search rankings. You can use the following SEO tools to establish a National campaign:
- Advanced keyword research
- On-site content & SEO optimization
- Keyword mapping & focus strategy
- Google Maps optimization
- Citations
- Review strategy
Why do you need National SEO over local SEO?
To answer this question, you should ask yourself a few questions. After all, you need to know your business before switching to a national focus. Ask yourself the following questions to understand whether you need local SEO or National SEO –
- Where does the majority of your traffic come from?
- Does your product or service appeal to a national audience?
- Do you rank on the top page of all the money keywords?
- Does your website already have e-Commerce functionality?
- Is your business brick and mortar focused or online?
- Do you need to build an e-Commerce platform?
- Can you afford the expansion of your marketing budget? Can you afford to compete on a national scale for higher cost keywords?
If your business needs everything that local SEO cannot cover, you should go for National SEO.
