SEO is an acronym that stands for Search Engine Optimization. It is the process of optimizing your website to get organic or un-paid traffic from the SERPs.
In simpler words, SEO is the process of getting traffic from the free, editorial, organic, or natural search results on the search engines. The purpose of SEO is to improve the visibility of the website in the local and organic search results.
Though the meaning of SEO seems complex due to several factors, it can greatly impact your ranking. The process of SEO is quite easier.
Google and other search engines always strive to offer the best services to their users. That means, their main aim is to deliver results on the search engine pages that are relevant to searchers’ search terms.
To do this, search engines scan and crawl multiple websites to better understand what the site is about. This helps them to display more relevant results to those who are searching for certain topics or keywords. Search engines also scan the whole website to decide how easy it is to navigate and read, and reward user-friendly sites with higher rankings on the SERPs.
Through search engine optimization, businesses can rank their site high on the search engines for relevant keywords and phrases. By optimizing your web pages or blogs, you might get the top results on relevant searches.