Good SEO not only means using the right keywords in the right places, but also creating great content, a strong link profile, and a solid user experience. It requires a significant amount of work and extensive skills to make it successful.
Search engines prioritize sites that are user friendly, which means they have high usability. Google prefers to rank sites that are not only rich in keywords but also demonstrate user engagement.
To do this, search engines scan and crawl multiple websites to better understand what the site is about. This helps them to display more relevant results to those who are searching for certain topics or keywords. Search engines also scan the whole website to decide how easy it is to navigate, read, and reward user-friendly sites with higher rankings on the SERPs.
SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.
Through search engine optimization, businesses can rank their site high on the search engines for relevant keywords and phrases. By optimizing your web pages or blogs, you might get the top results on relevant searches.
When you implement high quality, relevant content, improve page load speed, optimize image and header tag, increase quality backlinks and remove broken links, you do an effective SEO that makes your website one of the most preferred ones to Google and helps you rank high.