Small businesses are often worried about their budget when it comes to hiring an SEO company. It becomes overwhelming for them to understand how much does it actually cost to rank their website higher.
SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure as many marketing activities may impact organic search traffic. There are several factors that determine the cost of SEO. They are –
- Situation. Where are you currently?
- Objectives. Where do you want to be?
- Timeline. How fast do you want to improve?
Only by looking at these three elements, any agency can calculate how much SEO should cost for your business.
By analyzing a client’s current situation, understanding their objectives, and determining the required timeline, we can calculate a price. There are lots of variables here, and we don’t always know what our competitors are doing, but an attempt should be made to calculate the level of work required and subsequent price.
And, of course, the industry will in part determine costs. If you make $100 from a new customer, you can expect to pay less than if a customer is worth several thousand dollars. The marketplace, to some extent, regulates price. It is all about return on investment.