In most areas of your business, it’s easy to see your revenue streams. You know what your money makers are. But seeing how SEO produces more revenues isn’t as easy as it seems to be. However, one can measure SEO ROI easily. The connection between increased revenue and your SEO efforts can be transparently demonstrated. You can simply understand how SEO ROI is generated depending on the ways it increases revenues and cuts costs at the same time.
A Lot More Traffic
More traffic in and of itself doesn’t increase revenues. If that traffic isn’t taking revenue-generating actions, it’s useless. But traffic is a crucial factor when you’re discussing SEO ROI.
Attracting the Right Audience
You’ve got traffic coming into your website. And you’re not having to pay for every visit like you would with search engine advertising. But the quality of this traffic matters.
Your bounce rate is a measure of how many people visited your website and left without clicking on anything. As a general rule, a high bounce rate indicates that they didn’t find what they were looking for.
Higher Conversion Rate
It has also been found that the conversion rate of an optimized page is 200% higher. SEO web design is maximized for conversions. Maximizing for conversions requires an in-depth understanding of human behavior.