SEO is an acronym that stands for Search Engine Optimization. It is the process of optimizing your website to get organic or un-paid, traffic from the SERPs.
In simpler words, SEO is the process of getting traffic from the free, editorial, organic, or natural search results on the search engines. The purpose of SEO is to improve the visibility of the website in the local and organic search results.
If you want to start SEO for your website, you can follow some easy things. They are –
On-Site SEO Basics
The most important elements for search engine optimization happen on your own website. You must have heard about link building, but link building alone is not enough without good on-site search optimization. Some most important on-site optimization elements that you should put to each of your website’s main page are –
The title tag
The title tags help the search engines understand what the pages are about. It should have 70 characters or less including your brand name and keywords.
The meta description gives a brief insight into what your page is about. Whether meta description can directly take part in your ranking factor or not is still a confusion. However, it is still a great way to let the human audience know about the page and enhance engagement.
Apart from this, the other on-page SEO elements that you need to know about are –
- Internal links
- Header tags
- Bolder Text
- Image Name and ALT tags
Off-page optimization is all about link building. There are a lot of ways to get links. You can achieve
- Organic links (links that you don’t have to ask for)
- White-hat links (these are high-quality links)
- Black-hat (the spammy and low-quality link)
Always strive for high-quality organic links for doing great SEO.